Bluebird farm

Role: Brand and Package Designer

Bluebird Farm and Gardens is an organic farm based in Michigan and was founded in 2018. The brand offers plant extracts, heirloom dry beans, and plant-based bath and body products through its sub-brand product line, Bluebird Farm Naturals. The business was ready to invest in its visual branding as a means to have a bigger presence in its local community.

I was tasked to create a set of logos and package designs for their most popular products. The client requested a logo that represented the local wildlife and asked for the overall visual identity to feel clean but still friendly and inviting. The following visuals are the end results.