Opticon

Role: Lead Designer and Creative Director

Opticon, hosted by Optimizely, is an annual tech conference based in the US, the UK, and Sweden. The event partners with a variety of different tech brands– such as Zoom, Venmo, and Microsoft– to curate diverse and thought-provoking keynote sessions related to business growth and digital experiences. In addition to engaging speeches, the event hosts immersive workshops and networking programs. 

I was assigned to lead the visual creative direction using the event theme title, “Unlimit Yourself.” The manifesto pushes the narrative that Optimizely’s full product solutions can help scale your business without limits. The final design outputs heavily lean on product-specific color assignments and imagery, combined with visuals that symbolize this idea of “continuousness” and “forward momentum.”