Optimizely product marketing

Role: Brand Design Lead

Optimizely experienced several acquisitions over the span of three years, which resulted in expanding the company’s product portfolio– ranging from content management, and e-commerce, to experimentation. With this transition came a big question: how do we successfully create a new narrative that supports our now fully comprehensive digital experience platform? The company came up with three simple product solutions, where each product and enhancement could easily fall under: Orchestrate, Monetize, and Experiment. The following are rebranded product icons, illustrations, pitch decks, and social media assets that support this initiative.